Boris Šurija is a Croatian psychologist and entrepreneur known for applying psychology to business and technology. He is the founder of Behave and the co-founder of Lexi, an AI-powered writing/communication platform, and he has also been described as a lecturer and TEDx speaker.
He’s been presented publicly as someone working in behavioral science, digital communication, and AI, with recognition that includes a MIT “Innovators Under 35” nomination and participation at the World Economic Forum in Davos
