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Boris Šurija

Psychologist and entrepreneur
“Words shape the way we see the world.”

Boris Šurija is a Croatian psychologist and entrepreneur known for applying psychology to business and technology. He is the founder of Behave and the co-founder of Lexi, an AI-powered writing/communication platform, and he has also been described as a lecturer and TEDx speaker.

He’s been presented publicly as someone working in behavioral science, digital communication, and AI, with recognition that includes a MIT “Innovators Under 35” nomination and participation at the World Economic Forum in Davos