Siniša was born in 1970. in Zagreb.
After obtaining his Masters degree in Biomedical engineering, he started his first job in medical field.
In 1995. he started his first company, S.D. Informatika ltd. with the mission of creating the best dental management software, where he still serves as a CEO, working on his dream.
In the following years he has founded several other companies in the dental field, successful to this day.
After completing the “Mastery University” training with world known personal coach and motivational speaker Tony Robbins, he started lecturing on “the business side of dentistry” helping dental professionals worldwide to increase the value of their business.
However, his favorite role is being a proud father to his amazing daughter Emma and when he is not training for a triathlon, he passionately plays guitar in a blues band.