Zubcast, the story of the most successful dental podcast in the region
Jovana Lazarević, dentist and media enthusiast, has become an indispensable name in the region when talking about modern dentistry through the prism of education and communication. With a combination of expertise and media knowledge, Jovana started Zubcast – the most influential podcast about dentistry in the region, which successfully opened the door for the exchange of knowledge, innovations and experiences among professionals in the profession, but also younger generations and students of dentistry. Her work doesn’t just end on podcasts; actively participates in the organization and reporting of leading dental congresses and events, such as Europerie and DBL Summit, creating a safe and innovative environment for dialogue about the future of the profession.
The path to Zubcast as a leading platform
Jovana began her journey towards this project while studying dentistry, when she discovered educational podcasts, which inspired her to use the media channel to convey knowledge in an understandable and practical way. “I had no idea about influencers, but about influence in general,” Jovana recalls of her initial steps. The podcast was created out of a desire to help young colleagues gain a broader perspective on dentistry, through conversations with experienced and innovative guests who share their life stories and professional knowledge.
Balancing dentistry and the media
Although she has worked in dental offices, Jovana admits that clinical work was not enough for her personal fulfillment. “I didn’t want to spend my life indoors, under air conditioning,” she says, emphasizing that communication and understanding patients’ needs are key to good practice. She attributes her success to a combination of clinical skills and excellent communication skills, which resulted in great patient trust.
Influence and audience of Zubcasta
Zubcast quickly gained the trust of a wide audience, primarily young, but also more experienced dentists who value innovation and continuous education. “I am my own target group,” says Jovana, emphasizing the importance of openness to new knowledge and life experience in dentistry that cannot be found elsewhere. One of the biggest signs of the platform’s success are the thousands of views and messages of support it receives daily.
Important topics and the future of the project
Jovana actively participates in communication and reporting on major dental events and organizes her own educational events, such as the announced Zubcast event in Belgrade. “We aim to create an event where people can relax and talk about things they wouldn’t easily tell their colleagues,” he says about the importance of the non-clinical part of dentistry, such as financial literacy and communication.
Her vision is to remain a dentist with an active educational role as a mediator between professional knowledge and the audience. “I like to be that mediator who comes up with ways to bring knowledge closer to people in an interesting way,” concludes Jovana.
This is just part of the conversation from the new episode of the DBL Podcast – watch the whole show on our Youtube channel and don’t forget to subscribe!
