1.0DBL Summit 2026https://dbusinessleadershipgroup.com/en/Siniša Drobnjakhttps://dbusinessleadershipgroup.com/en/author/urednik/rich600338<blockquote class="wp-embedded-content" data-secret="yBeFiarhrR"><a href="https://dbusinessleadershipgroup.com/en/risks-in-business/">Risks in business</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://dbusinessleadershipgroup.com/en/risks-in-business/embed/#?secret=yBeFiarhrR" width="600" height="338" title="“Risks in business” — DBL Summit 2026" data-secret="yBeFiarhrR" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://dbusinessleadershipgroup.com/wp-includes/js/wp-embed.min.js </script> Every business is subject to risks, or in other words, things can always go wrong. We must always address risks in a timely manner – because the things we see can’t hurt us as much. The real damage can be done by the things we don’t see. Some of the risks can be spotted in time by regularly reading financial statements, but there are risks that are built into the structure of the business and are not easy to spot at first. Business Sustainability RiskOne of the questions we need to continually ask ourselves is – “What could interrupt the flow of myrevenues and profits?” Profits are the result of the difference between business revenues and expenses, so we really need toask: “What could drastically reduce revenues or increase expenses beyond all control?” Concentration riskIf in your business you depend on only one segment of the market, on a key supplier, strategic partner, distribution channel, key employee or owner, then you are faced with the risk of concentration. An example of such a risk is the crisis that dental clinics, which exclusively concentrated their business on dental tourism of patients from Italy, went through during the COVID pandemic.At the moment when patients could no longer travel to Croatia, their business became threatened. Many clinic owners do not properly anticipate this risk, because they have years of business behind them that have passed without problems. Tolerating concentration risk is based on untested assumptions and unrealistic wishes – both of which can seriously jeopardize business. The Risk of Unrealistic OptimismWhen we go to the bank and take out a working capital loan, we are generally full of optimism and faith in our business. We believe that we will invest the borrowed money in the business and achieve the planned profit, based on the assumptions that the business plan will be executed within a certain time frame. When these assumptions are not realized, deadlines are extended, and profits are not realized, the burden of our excessive optimism comes to pay off. The most famous investor in the world, Warren Buffett, said it well: “Optimism is the enemy of the rational investor.” To avoid this scenario, it is crucial to ask yourself the following 3 questions:1) What can I gain?2) What can I lose?3) Can I live with the loss? P.S. Only the greatest professionals ask themselves the last question, before making any important decision Siniša Drobnjakhttps://dbusinessleadershipgroup.com/wp-content/uploads/2024/04/Dorothy_RGB_02-1.webp628845